Senior Consultant of Market Data Analytics & Customer Insights

US-FL-MIAMI
3 weeks ago
Requisition ID
2017-48276
Category
Sales & Marketing
Employment Type
Regular - Full Time (4)
Travel Requirements
0-10%
Position Code
9584

Position Description

The Senior Consultant of Market Data Analytics & Customer Insights is a key project leader responsible for driving results from data collection, analysis, and summarization, as well as synthesizing and reporting salient market and customer insights to mid-level and executive management across all Ryder business units. To be successful in this role, the individual must be a self-starter who possesses strong analytical skills to be able to analyze customer and market data in Excel, Microstrategy/EDW reports, Tableau, and similar BI/Visualization tools. He/she must also at times be able to query and download data and accurately summarize the information in pivot tables and PowerPoint charts for oral and written presentation. The ability to draw critical insights and relationships both qualitatively and quantitatively from raw data and convey results in concise Powerpoint format with proper grammar and visualization techniques are also critical success factors. The candidate should also possess a good working knowledge of statistics and the use of statistical methods and interpretation of results when working with customer/market data used in regression models and other analytical techniques.

As part of the larger Global Marketing organization, the Senior Consultant of Market Data Analytics & Customer Insights must also possess strong leadership and communication skills to be able to guide the development and execution of analytical projects with input from the Digital and Integrated Marketing teams, as well as collaborate with Sales, Operations, Strategy, and external B2B vendors in successful project completion. The individual will play a key role in projects that include strategic market analysis, reporting market size, share, growth, trends and segmentation, conducting similar analysis across Ryder product lines and customer segments, developing top target lists for execution in B2B marketing and sales campaigns and analysis of campaign/sales results, and utilizing statistical modeling techniques with in-house and third-party suppliers to refine predictive models for targeting prospects, customer upsell/cross-sell opportunities, and churn/at-risk segments.

Requirements

  • Bachelor's degree in Finance, Engineering, Statistics, Marketing or related field
  • Master's degree preferred
  • Five (5) years or more experience in statistical market/operations research, integrated marketing, product management, corporate strategy or similar role
  • Five (5) years or more experience in querying, summarizing and reporting customer and product line data from CRM, accounting and/or financial systems
  • Five (5) years or more experience in querying, summarizing and reporting market data from external systems including Dun & Bradstreet, Equifax, Cortera, Bloomberg, Capital IQ and/or Polk
  • Excellent project management skills managing multiple priorities from senior management as well as working across teams and meeting deadlines
  • Excellent collaborative and team leading skills in managing projects across various departments, suppliers, and teams including Insights, Digital, Integrated Marketing, IT, Sales, Operations, and Strategy, and external vendors such as Dun & Bradstreet, Equifax, Cortera and others
  • Excellent verbal skills for presenting to mid-level and executive management, as well as written skills in memo and PowerPoint format that includes good grammar and succinct writing style
  • Strong analytical skills in being able to review large data sets in Excel and summarizing into pivots and charts that are extracted into PowerPoint with key insights and concise executive management summaries. In addition to strong Excel and PowerPoint skills, experience with other programs for querying and analysis is a plus, such as SQL, SAS, and R, as well as data visualization tools such as Tableau
  • Demonstrates tactical marketing knowledge including conducting data analysis, customer/market research, creating reports and dashboards for management (advanced level)
  • Prefer experience in B2B markets and products, with Ryder or similar fleet management, transportation or logistics experience is a plus (intermediate level) preferred

Responsibilities

  • Draw critical insights and relationships both qualitatively and quantitatively from raw data and present key findings in written and oral format to mid-level and senior management
  • Manage the market and customer analysis required to support strategic initiatives across Ryder’s Business Units, product lines and vertical industry segments
  • Guide the development and execution of the market data analytics & insights team on assigned projects to procure data, conduct accurate and timely analysis and summarize, synthesize and report salient market and customer insights
  • Conduct strategic market analysis across Ryder Business Units that may include customer/market sizing, share, growth, trend analysis and segmentation; developing top target lists for execution in B2B marketing and sales campaigns and analysis of campaign/sales results; and utilizing statistical modeling techniques with in-house and third-party suppliers to refine predictive models for targeting prospects, customer up-sell/cross-sell opportunities, and churn/at-risk segments
  • Collaborate with other teams including Digital and Integrated Marketing teams, as well as Sales, Operations, Strategy, and external B2B vendors as needed in order to obtain necessary inputs for analytical projects and present key insights to cross-functional teams
  • Gather and summarize raw data from standardized marketing & sales source systems (including Salesforce.com, Microstrategy, EDW, SQL, and Advanced Excel tools) in pivot tables, PowerPoint charts and Tableau visualization diagrams
  • Performs other duties as assigned

 

ryder-logoRyder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

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