Marketing Manager - Leasing and Maintenance Solutions

US-FL-MIAMI
2 weeks ago
Requisition ID
2017-46723
Category
Sales & Marketing
Employment Type
Regular - Full Time (4)
Travel Requirements
10-20%
Position Code
8132

Position Description

The Marketing Manager - Leasing and Maintenance Solutions is responsible for supporting the development of marketing plans with comprehensive go-to-market (GTM) strategies and tactics for the Leasing and Maintenance product portfolios. The incumbent will work in partnership with the Business to develop strategy for specific markets, verticals and products. Plans include fully integrated executions in digital, advertising, content, events and earned media. Plans are developed on a foundation of internal and external insights and include well thought-out marketing strategies with clearly defined market goals and financial objectives.

Requirements

  • Bachelor's degree in marketing or business management
  • Five (5) years or more of experience in marketing with some level of strategic responsibility
  • Five (5) years or more of experience in managing marketing campaigns
  • Five (5) years or more of experience working with cross functional teams
  • Verbal and written communications skills
  • Power point presentation creative development
  • Ability to:
    • Work independently
    • Provide excellent service to business unit leaders
  • Proficiency in Microsoft Office environment (intermediate level)

Responsibilities

  • Work with Business Intelligence department to develop deep insights into key market trends, segmentation and targeting as well as uncover methods to increase lead generation, and revenue opportunities with existing customers
  • Manage the development of creative assets including sales collateral, digital initiatives and other creative elements
  • Lead the development of product and vertical marketing plans
  • Work with the Events team to develop trade show strategies and support the development of all marketing components
  • Manage relationships with local field sales and support development of localized marketing efforts coordinated through a field network of sales assistants
  • Perform other duties as assigned

 

Ryder LogoRyder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

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